Outsourcing to perform your Search Engine Optimization (SEO) can be costly. It can also take time to get results. When you’re in a competitive market, such as hospitality, time is money.
Imagine if you could boost your local SEO without having to break the bank.
Now, thanks to Taptik, you don’t have to imagine anymore.
Taptik directly links your Google reviews input form to your customers and boosts your organic growth at the same time so you can compete for the top search result.
Why Google reviews?
Well, Google reviews are a key component of your business’s SEO. In fact, Google reviews are one of the best ways to increase your local SEO.
Getting more reviews leads to better search rankings. And it might surprise you, but both positive and negative reviews favourably impact your local SEO performance.
If you haven’t already, it’s a no-brainer to start increasing your Google review captures.
How Taptik helps you get Google reviews
In a nutshell: Taptik bridges the gap between you and your customers.
Thanks to Near Field Communication (NFC) technology, Taptik cards directly connect customers with your Google review page.
Your Google review section allows customers to provide feedback on their experiences, including the all–important 5–star–rating.
Taptik allows that to immediately happen on the spot with a seamless process.
Your customer makes a simple tap of your Taptik card and leaves a Google review in real time.
These online reviews lead to new potential customers because the increased visibility in search and Google Maps makes it easier for customers to find your services.
It goes without saying, but an increase in your Google reviews? You can expect an increase in phone calls and pings on your online reservation platform for years to come.
Why not use a QR code?
Besides the fact that Quick Response (QR) codes are so 2010, it doesn't offer the same haptic feedback as a Taptik card.
Think of a Taptik card as a way to gamify your Google reviews.
By using a Taptik card, your customer engages with you in a tactile way. It unlocks their ability to leave personal recommendations for your business.
Sure, QR codes provide that experience as well, but only to an extent. But, all too often than not, that experience comes as a poorly laminated sticker on your tables or counters.
You don’t want that.
And while the QR code on the table likely brings up a menu, it’s not a Google review form.
Here are some more reasons to choose Taptik:
- Creates a haptic interaction between customer and business
- Allows the customers to leave their personal recommendations and directly engage with you
- Results in valuable feedback that informs you on what you're doing right—or wrong
- Increases your ability to control the narrative
- Establishes social proof that acts as a deciding factor for new customers, and
- Tops it all off with a direct positive impact on your local search ranking on Google
Does it have to be a Google review link? Why not Yelp?
While Yelp is a well-known online review platform, its reviews don’t have the same impact on Google’s search rankings. The same can be said for social media reviews.
Truth is, Google reviews have a direct effect on your search rankings.
Customer reviews left on other review sites are absolutely appreciated, and provide you with valuable feedback and social proof.
But, more than half of the time, people interact with Google first when it comes to reviews. Customers searching for local restaurants are more likely to find you on Google versus Yelp.
In short, you want to leverage Google’s search engine because it is still the place to be.
Why you should care about Google Reviews
Google reviews provide an edge for businesses looking to compete. Especially a small–to–medium business (SMB).
Your SMB directly benefits from customer feedback. The feedback acts as a loop for understanding your customers’ experiences.
As a business owner, that information is invaluable.
Hearing your customers and really understanding them leads to more happy customers. And, as a result, creates loyal customers and gets you more positive Google reviews.
Ultimately you get improved local SEO and better rankings, and you create compelling customer experiences that more people want to engage with.
Why?
Because Google reviews matter.
And, even more importantly, so does your business.
Get Google reviews with Taptik
Make getting Google reviews a part of your marketing strategy. Add Taptik to your everyday operations and get more Google reviews.
Thanks to Taptik’s quick and easy customer interaction you can get even more Google reviews than you dreamed.